… Start by making tiny changes in your life, one at a time.
In 2003, Sir Dave Brailsford took over the British Cycling Team. He wasn’t a professional coach, and he’d only been an amateur cyclist.
Instead of trying to rebuild the perennially weak cycling team from scratch, Brailsford implemented a business strategy called the aggregation of marginal gains. He simply tried to improve every aspect of the cyclists’ lives—training, nutrition, sleep, and equipment—by 1%.
He didn’t go out looking for new sponsors; some bike companies even refused to sell to the team because they were so bad. Instead, he first improved their seats to make them more comfortable. And he didn’t implement a radical diet change or workout regime; he simply improved each by 1% at a time. When a new tiny gain had been realized, he asked himself, “How do I improve this feature by 1% NOW?”
In 2008, the British Cycling team won 8 gold medals, 4 silver, and 2 bronze: More medals than in its entire history combined. Then Sir Bradley Wiggins and Chris Froome, two members of the team, won the Tour de France four times combined over the next decade.
Aggregating small wins WORKS.
You don’t need a radical new keto diet. You don’t need a “detox” (they’re fake anyway). You don’t need to start jogging five miles every morning. You just need to take one tiny step.
If your diet is already solid, you can start by just doing 10 squats. Call it a day. Try for 11–or 10 push-ups the next day. But don’t think about that yet: just move.
I love having a coach. I just have to show up, and the coach tells me what to do. Maybe that’s your first small step: Sign up for a free No-Sweat Intro and let our expert Coaches tell you what you should do first. Or just do one squat and start tracking your food. After 365 days, if you improve by 1% each day, you’ll be over 30 TIMES more fit!
